Data Collection Center

We understand that data integrity is essential to quality research. That’s why we provide both the experts and the technology to optimize your results. As a member of the Market Research Association, Vernon Research Group subscribes to strict ethical and quality standards that ensure the integrity of our data and the superiority of our research products.

Data collection centers

  • State-of-the-art equipment is used to conduct telephone surveys. The ability to reach respondents regardless of their geographic location makes telephone surveys an ideal method of qualitative research.
  • Professional interviewers who specialize in executive and consumer surveys conduct all telephone interviews and surveys. Expert screeners conduct question and answer interviews to aide in the recruitment process.

Internet surveys

  • Allow greater access for more individuals, and flexible time frames for survey completion
  • With more and more individuals having access to the Internet we recommend our web-based survey capabilities. This allows the respondent to complete the survey at a time that is most convenient to them.
  • Census configured internet panels

Intercepts

  • An intercept is a method of data collection in which an interviewer at a specific location, often times a mall, intercepts a sample of those passing by to ask if they would be willing to participate in a brief research study.
  • Individuals who agree are either interviewed on the spot or taken to an interviewing room.  A brief dialogue may take place between the interviewer and the participant. Thus, the intercept process allows for both quantitative data collection and the ability to qualitatively understand responses.

Focus groups

  • A focus group is an interview conducted among a small group of individuals at the same time. Typically, focus groups consist of approximately 6 to 10 people who are selected because they fit a particular profile set forth by the client.
  •  A facilitator or moderator guides the group with questions based on a predetermined topic. The facilitator strives to create an environment that encourages participants to share their opinions and points of view. Data collected from focus groups is usually descriptive and therefore is not measured numerically.

Product field-testing

  • Product field-testing is a method of research in which a product is placed with a potential customer in order to test the consumer’s acceptance level. Vernon Research can help you:
    • Locate unbiased but qualified participants
    • Establish comparisons with competitor product or service
    • Gather feedback that is unbiased and in some cases blind
    • Determine participant sampling that is large enough to provide valid results

We have extensive experience with, and are known for, our expertise in the area of product field-testing. We have access to some of the most diverse groups of participants in the country. Our past clients include some of the largest consumer product manufacturers in the world.

In-depth interviewing

In-depth interviewing is a qualitative research technique that involves conducting intensive one-on-one interviews with a small number of respondents to explore their perspectives on a particular product or idea.

For example, if a company is developing a new product the respondent may be asked about their experiences and expectations related to the product idea and their thoughts on potential product features and attributes.

Learn more about our process and capabilities: