Health Care Market Research
Health care market research requires a special sensitivity when talking with consumers, especially in qualitative studies, where life issues often reach the core emotions of patients and families. At Vernon Research Group, we understand the sensitive nature of these issues and have conducted many studies in the health care industry. Some of these research studies focused on consumers and their attitudes toward health care in general, specific providers or types of services. Some studies investigated health insurance in-depth, while others concentrated on employers, group health benefit plans and topics such as managed care.
Vernon Research Group has conducted the following types of research programs in health care studies for hospitals, clinics, physician groups, nursing care facilities, assisted living facilities, home health care providers, Alzheimer’s facilities, health insurance administrators and managed care groups:
- Expansion feasibility
- New facility feasibility
- Brand/image studies
- Advertising measurement and ad testing
- Customer satisfaction and preferences
- Site selection
- Employee retention/satisfaction/climate
- New service and/or facility testing
- Competitive analysis
- Emergency room usage and preference
- Women’s health services
- Cardiology
- Men’s health
- Cancer
- Surgical – in-patient and out-patient
- New product studies (medical devices, etc.)
