Our Vision Statement
Vernon Research Group is committed to becoming the premiere market research firm. We will strive to meet our goals through continuous improvement, and by exceeding the expectations of our clients. We will strive to be the sole firm our clients trust to provide expert, actionable insights through advanced market research methodologies and analysis.
Our Mission Statement
Vernon Research Group is dedicated to providing profound knowledge and expertise through advanced market research methodologies and analysis. We are committed to exceptional customer care by meeting and exceeding the demands of our clients.
Our mission will be realized by:
- Helping our clients better understand their customers, prospects, employees and communities
- Garnering actionable insights to guide our clients in the right direction
- Assisting clients in clarifying corporate goals and objectives – aligning product development, operations, finance, marketing, and human resource strategies – to empower and assist clients in charting the best course toward achieving their organizational goals
Our Values
{Our values define who we are - and serve as the foundation for our promise to our clients, our partners, and ourselves.}
We reinforce our values and beliefs everyday through our client focus, our leadership, our integrity, our clarity, our quality and our loyalty.
Client Focus
- Provide an exceptional client experience from the first interaction, throughout the project and beyond
- Delight our clients by exceeding expectations
- Improve the success of our clients through strong market research
- Be sensitive to client needs, timelines, and budgets – recommend options that best meet client objectives
Leadership
- Provide extensive experience with up-to-date advanced methodologies
- Exhibit expertise in a wide array of industries
- Contribute to the betterment of the art and science of market research
- Exude passion throughout all research projects to garner the greatest results for our clients
Integrity
- Accept assignments only for which our expertise and talents are suited
- Strive for objectivity and de-politicization
- Protect confidential information at all times and respect the intellectual property of our clients
Clarity
- Deliver outstanding survey results that can immediately be put into action
- Translate market research jargon into language that is easily understood
Quality
- Define client expectations before each project and consistently deliver more than expected
- Deliver authentic, custom-tailored results on every project
Loyalty
- Walk clients through the research process and serve as a trusted advisor
- Educate clients about market research and provide tools to aid learning
- Prescribe the approach that will best meet the client’s research needs
Our Philosophy
At Vernon Research Group, we know strategic marketing involves much more than just sales and advertising. The best moves in marketing management are those largely unseen decisions made by smart organizations who take the time to plan their strategies, research the unknown, plot their courses, develop new products and services, and equip their people with the skills and knowledge to be a vital part of the process. Now that’s strategic business.
Vernon Research Group was founded in 1987 to assist businesses and organizations with the “front-end” components of marketing. We help you analyze your options, set your plan, and stay the course – or chart new territories. We do this always with clear marketing strategies, valuable research insights and, of course, assistance in linking our findings to your best possible plan of action.
Our firm provides research, consulting and strategic planning services. Because of the changing nature of organizations and their various business climates, we custom-design programs to meet our clients’ specific needs.
